About us

We are committed to

Inspiring Human-Centered business innovation in Iraq.

WHY?

Whatever position you play in the Iraqi business ecosystem (the market), you recognize that it is full of challenges. You may disagree on where to begin or how, but we can all agree that business in Iraq must be developed.

Financial management, human resources, strategic planning, operations, and other areas present substantial obstacles for many business owners. As a result, their employees face lack of leadership, limited prospects for advancement, low pay, and other challenges. Therefore, customers are frequently greeted with a frustrated employees working in an unpleasant environment.

This is happening in an unpredictable market with many ups and downs, which creates a profoundly unhealthy mindset among Iraqi businesses to "Hit and Run." Unfortunately, for many years, our market's paradigm has been short-term relationships with maximum financial benefit. On the one hand, running a business with such a mindset would never result in consumer loyalty, a true brand, or long-term relationships with other companies. On the other hand, a market that is so fragmented can never help the economy's overall development process, which is one of the primary drivers of market instability.

Individuals, primarily young men and women, growing up in such a business environment have a lack of awareness and leadership to assist them through the career development process. While many of them continue to struggle with jobs they don't enjoy or like, this consequently limits their growth, progress, and innovation, and prevents them from achieving their professional and financial goals. In spite, they are still in these jobs mainly to survive, yet some are able to assume executive positions and start their own businesses. Where they begin to put what they have learned from past employers into practice.

This is the vicious cycle we must break!

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Business by Design

An Iraqi company specializes in Business Consultation and Career Coaching  established early 2021. We focus on developing and offering services for companies and individuals to help them reach their full potential, using the most up-to-date methodologies, tools and technologies. Our core team and external network of Consultants are constantly expanding to meet the needs of our clients.

Registration Number in Iraq: 0000014146 LLC

Our Values

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Human-Centered Approach

Impactful business solutions are designed with people's needs and wants in mind (clients, their teams and their customers).

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Do More with Less!

Our activities and the business solutions we provide aim to use less resources with maximum gain and impact.

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Privacy

We are fully committed to keeping the information and data shared by our clients private and secured.

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Evidence Based and Data Driven

Managing a business or developing a career path must be informed by evidence and data.

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Best Value for Money

For all services we provide or get, quality always comes first to ensure cost effectiveness.

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Innovation, Learning and Development

Our team is committed to keeping our services up-to-date, utilizing the best tools and technologies available.

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Transparency and Knowledge Sharing

Building trust for long-term, healthy, and sustainable relationships with our clients and our partners.

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Do No Harm

Our team will never engage in any activity that may lead to leaving negative impact on the society, and the business ecosystem.

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Building Community

We are committed to participating actively in building the business community to accelerate business development and maximize the social impact.

Download Company Profile PDF

Company Profile

We contribute to a future where

Successful Businesses have positive social Impact.

Our Story

The pandemic (2020 & 2021) shed some light on major gaps in the Iraqi market, especially the ability to adapt and exploit technologies. Many businesses suffered during this period as well as many people within these entities. Prior to the establishment of our company, the founder worked as a consultant for some businesses and coached individuals to survive this tough period. Working on solving business-related problems is challenging, exciting and very much needed. But this field of business requires high level of sophistication, organization and discipline.

That is why it took us one year to launch the company!

For almost a year, the team worked on building the business model and the business plan to have a clear vision on the strategic level. We also worked on identifying and testing different types of tools and technologies for management, finance and marketing. Then we designed and tested our services internally and externally with real clients. Finally we linked everything together to form our system.

Our Team

Sara Yousif
Business Developer
Sara Yousif

With a high passion for business she had valuable three years of experience during the peak of the global pandemic. She served in leadership, service operation, customer service, marketing coordination, and business development along with her biological science and biotech background.

Wameedh Dheyaa
Business Developer
Wameedh Dheyaa

Has had a valuable journey since 2015, allowing him to gain incredible expertise in Design Thinking, business development, marketing, and entrepreneurship. Wameedh has previously participated in several initiatives and volunteered with NGOs in the business development field. He is a Baghdad Business School alumnus, which has inspired him to pursue a career in this industry.

Fatima Hantoosh
Social Media Associate
Fatima Hantoosh

She gained experience in content creation and social media management through her active participation in several social initiatives. She completed her academic study in engineering, and she is passionate about graphic design and business development. Besides her work, she is studying Business Administration at Baghdad Business School.

Samar Qahtan
Office Manager
Samar Qahtan

She has an experience in administration, office management, human resources, and sales since 2016. Besides her engineering academic background, she has experience in financial management. She has also volunteered in several institutions led by local and international organizations in the field of capacity building and entrepreneurship.

Dhafer Hasan
Founder/Chief Executive
Dhafer Hasan

He has experience in business development, public policy, and capacity building for institutions and individuals since 2009. Prior to founding Business by Design, and for the past seven years, in his capacity as a Project Manager with the United Nations Development Program (UNDP) in Iraq, he trained and worked with individuals and institutions nationwide to support the business ecosystem in Iraq.